Goal Setting For Results

I guess most people, at one time or another, have set themselves some goals but I’d like to bet the vast majority of people never actually achieve them. In this article I want to show you a step-by-step process I use to help:- • Set My Goals • Achieve My Goals At the end of…

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Simple Sales Funnels

A simple definition of a sales funnel is a series of defined steps that direct qualified prospects through the sales process, whilst filtering the less-qualified prospects along the way. At the top of the funnel a mixture of “RAW” leads are entered into your funnel (This could be through SEO, Print Ads, Direct Mail, PPC,…

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Emyth Revisted

Technician, Entrepreneur, Manager.. The reason most small businesses don’t work is that they are run by a “Technician”, someone who knows how to do the technical work involved in a job, without much thought to two other, equally important roles described in the book, the “Entrepreneur” and the “Manager”. These are not separate people, but…

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Leadpages

If you are like me (and I know there are a lot of you reading this newsletter that are as technically challenged as me!) then creating great looking web pages has always been a real pain in the arse. Over the last 12 months there have been a few new companies who offer a service…

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Optimizepress

From the response we had from last month’s review of Leadpages lots of our subscribers are really interested in finding out more about software that makes creating great looking web pages simple.  Optimizepress 2.0 is definately worth checking out too So this month we wanted to add another resource we are using widely in our…

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Launch

This is a book I have been meaning to read for some time now. I have been recommended it a few times from a few “friends in the know”. Being an “info-marketer” Launch’s bold promise “delivers the inspiration, encouragement, examples and know-how you need to boost your brand to new heights and send your rocket…

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Influence

This is certainly in my top 10 business books of all time, probably in my top 3. I have read it literally dozens of times and each time I pick up a great nugget. Cialdini is a professor at Arizona state university and one of the world’s leading authorities on Social Influence. The book is…

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Creating A Customer Avatar

  This is a really important exercise EVERY business owner should spend some time doing. Only when you know more about your ideal customer prospect will you be able to market to them more effectively. I have included a couple of PDF handouts that accompany this training. One is an example of an avatar I…

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Cool Email Trick

I have been deep in the bunkers testing a new email trick I wanted to quickly share with your today. One of the biggest roadblocks any online marketer (or anyone else using email) has is getting people to take the necessary action you want them to do AFTER they opened your email message. In many…

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