Creating A Customer Avatar


This is a really important exercise EVERY business owner should spend some time doing. Only when you know more about your ideal customer prospect will you be able to market to them more effectively. I have included a couple of PDF handouts that accompany this training. One is an example of an avatar I created for one of my own business projects.

If there is just one thing I would recommend ANY business owner doing before spending money on things like Facebook ads is to create their customer Avatar. I hope you enjoy the short video tutorial I prepared for you 🙂

Example Avatar Tony & Wendy

AVATAR Mind map