Using Facebook Insights

Here’s a short video I recorded on how to use Facebook Insights to do some research BEFORE you start advertising in a particular niche. It will give you some great demographic data straight off the bat to help you fine tune the targeting of your Facebook Ads. Transcript Of Video Okay, just wanted to record…

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What’s Your “Why”?

This is a brilliant Video from one of my favourite thought-leaders Simon Sinek. Before you start watching it get a pen and paper handy because, if like me, the light bulbs went off. I actually watched it 3 times!!. The information here is so profound and useful not just for business owners but ANYONE! Why…

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Creating A Customer Avatar

  This is a really important exercise EVERY business owner should spend some time doing. Only when you know more about your ideal customer prospect will you be able to market to them more effectively. I have included a couple of PDF handouts that accompany this training. One is an example of an avatar I…

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