Launch

This is a book I have been meaning to read for some time now. I have been recommended it a few times from a few “friends in the know”. Being an “info-marketer” Launch’s bold promise “delivers the inspiration, encouragement, examples and know-how you need to boost your brand to new heights and send your rocket…

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Influence

This is certainly in my top 10 business books of all time, probably in my top 3. I have read it literally dozens of times and each time I pick up a great nugget. Cialdini is a professor at Arizona state university and one of the world’s leading authorities on Social Influence. The book is…

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Creating A Customer Avatar

  This is a really important exercise EVERY business owner should spend some time doing. Only when you know more about your ideal customer prospect will you be able to market to them more effectively. I have included a couple of PDF handouts that accompany this training. One is an example of an avatar I…

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