LinkedIn Email Marketing With Facebook

Here’s a really nifty quick technique that allows you to create a custom audience in facebook from your Linked In connections. This is a great way to start marketing to targeted connections.

Linked In connections tend to be more business-like and are more probably interested in a B2B type offering.

Definately worth a go.

Here’s the instructions from Linked In on how to export your connections as a txt file.

Linked In

Once you have downloaded your file yu then need to up load it to Facebook and create a custom audience.

You’ll find you’ll get somwhere in the region of 25-70% of the list size you upload to Facebook as an actual custom audience due to the fact the Linked In email people use may not be the same as the one they use for Facebook.

Here’s also the link to Linked In instructions on how to export your list.