The 12 Week Year

Here’s a fantastic new book you should read immediately. I have been applying the simple strategies in my own business and having some fantastic results.

The 12 Week Year Transcript Of Video

Hi, I just wanted to shoot a really quick video about a fantastic new book I’ve just finished reading. In fact, I’m reading it for the second time just to really get all the nuggets from it. It’s a book called “The 12 Week Year.” And to give a very brief summary of what it covers, it basically condenses what you would do in 12 months into a 12 week period. All the benefits of working in a year, what often happens when you work in any financial year, you start the year off with great intentions and then things tend to slip during the middle months. And then there’s a big push towards the end of the year if you’re hitting sales targets or anything like that.

What “The 12 Week Year” does is condenses that 12 month period into a 12 week period. So it allows a much shorter time frame to keep up enthusiasm and things like that during the 12 week period. And I just started using it in my business. I’ve been playing around with it for the first month, and now I’m getting a bit more serious. As I said, I’m reading the book for the second time now. And I’m seeing that I’m basically much more able to focus on the jobs I need to do to hit the targets.

The book basically takes you step by step how you set this thing up for yourself. And it’s very, very straightforward. It’s not a huge book. There’s a couple of hundred pages at the most. But it’s a very, very quick read. You could probably read it in an afternoon and evening if you got a couple of hours to spare. But the concepts I believe are really, really powerful.

And I think the main concepts that you want to take away from reading this book is that it allows you to focus on a much shorter time scale, to keep the momentum up, to keep the enthusiasm up, keep the targets in sight. You’re going to be reviewing things on a much more regular basis and then breaking things down into weekly targets and then on a much granular level breaking them down into daily targets. All you’ve got to remember then in a normal year you’ve got 12 months and then you’ve got your weeks and you’ve got your days.

You’re breaking down what you would do in 12 months into 12 weeks, So every week counts as a month and every day counts as a week in the old type calendar. Obviously, you’re not expected to do four times as much work, but the productivity you get’ll from applying this, whether it’s in your business or your personal life, I think you’ll get a huge, huge benefit from it.

The other big takeaway of this is it allows you to be self critical of how you’re going. In terms of each week you’re expected to, after you’ve completed the task of the week, review your task and see how well you feel you’ve done and mark yourself. And I think this is very, very important. and the book goes on to explain in great detail why people like successful athletes are so successful is they keep track, a record, and score themselves. And this is what we fail to do a lot of times in business.

The other final takeaway, monitoring things like lag and lead indicators. A lag indicator would be, say, you’ve got a goal in 12 weeks to lose half a stone. That would be classed as a lag indicator because the actual thing will not be achieved until the 12 week period is elapsed. A lead indicator is a much shorter time frame. It would be, say, on a weekly basis I’m going to go to the gym three times and cut down my calorie intake to 1,500 calories or whatever it is. If you’re doing that on a regular basis for 12 weeks, then surely you’re going to lose weight and get closer to that target level. So it’s very, very clever.

I love the thing where you’re mark yourself for how you feel you’ve achieved. I started doing this. I’ve been doing it for about three weeks properly now. The first week I tried it and I was in my own marking quite subjective to how you mark things. But I was achieving about 60% achievement of what I’ve set myself to do for the week. The next week was about 70%, the week after was about 75%. And the authors recommend that you get up to about an 85% level, and that is why you really can achieve excellence if you set up the goals, the plan, the objectives in the manner which you follow in the book.

So you definitely want to read one of the best books I’ve read in a long, long time. I’m applying it in my personal life, in my business life and it’s one I would highly recommend you getting from Amazon or wherever you buy your books as soon as possible and start applying these techniques in your own personal life and your businesses.